Eric Hansen

Product designer, information architect, and user researcher with 10+ years’ experience in end-to-end UX and a track record of multi-industry successes — including creating and implementing design systems, launching a small-business insurance quote/bind/claims experience, designing a globally distributed cloud database, and more. Passionate advocate for usability testing, analytics-driven decision making, and creating truly accessible user experiences.


Bank of America

September 2022–Present

Vice President, Sr. Experience Designer

Senior experience designer focused on new product experience for Bank of America products, specifically on working on forms and status tracking. Works closely with content strategists, product, line of business, and tech partners to deliver assets as needed. Trained in UserZoom and initiates small scale testing initiatives for the team.

Relay Platform

January 2022–September 2022

July 2018–Present

Recruited to bring direct to consumer insurance mindset to broker facing facultative reinsurance platform. Joined a team of 2 other designers to support the company’s proposed expansion into additional lines of business, including cyber and business owners policies. Collaborated with business SMEs and developers to create functional, quickly implementable enhancements.

Liberty Mutual Insurance

July 2018–January 2022

July 2018–Present

Senior Product Designer

Senior product designer focused in information architecture, user research, accessibility, and analytics. Supports product ownership, development, and marketing teams across projects. 

Certainly Insurance

Created prototypes for insurance products under development. Worked closely with marketing and product teams to ensure necessary use cases were addressed. Collaborated with development teams for handoff of designs, interactions, and assets.

Business Lines

Led conversion of existing agent-facing questionnaire. Designed customer- facing first notice of loss experience. Led design sessions for expansion into new business classes and new product lines. Facilitated and analyzed qualitative usability testing of account and quoting experiences. Designed and solutions for digital Certificate of Insurance access. Collaborated with product and development leads for implementation of UX best practices.

Personal Lines

Led design effort for auto claims. Contributed to overall design of auto quote flow, as well as updates to the account experience.

Currently Design System

Led development of Currently design system using atomic design principles, documented using Invision Design System Manager (DSM). Accepted designs from team and continuously integrated into system. Created documentation based on best practices, usability testing results, and ADA analysis. Performed usability testing and analysis for forms experience. Transferred design system into Adobe XD/Creative Cloud Library.


Lead designer for Dwellbeing's transition from website to mobile app. Performed user testing and co-creation sessions. Designed MVP app experience using Sketch and Invision. Closely collaborated with product and development teams to launch app in pilot states. Worked with corporate marketing and Safeco independent agent teams to generate momentum with agent community. Created marketing collateral as needed.

Solaria West Lab Rotation

Short term assignment to Liberty Mutual Solaria Labs' west region lab in São Paulo, Brazil from October 2019 – January 2020. Collaborated with collegues in Brazil on regional products and priorities.

West Region Trends Report

Created and usability tested prototype for converting the 2019 Solaria West Trends Report presentation into an online experience for internal and external audiences. Worked with vendor development team to deliver assets and complete MVP.

ByMile BZ

Created user journey and personas based on research performed by the lab.

Bank of America

August 2017 – July 2018

Interaction Designer

Created and updated annotated wireframes related to Transfer of Assets, Account Conversion, and pre-login sales and research pages. Provided Information Architecture best practices for responsive redesign of global website elements. Partnered with business and technology teams to create best possible experience within deliverable timeframe.

Fidelity Investments

January 2015 – July 2017

Sr. User Experience Designer

Worked first as a Design Standards Specialist, leading the retail investing designers in best use of the style guide. Worked with creative directors and designers to solve design problems within site styles and structure. Later, worked as a UX Designer as part of a cross-functional team focused on Managed Accounts Online Account Opening. Performed UI testing prior to nationwide launch.

Managed Accounts Account Opening

Prepared new online form for nationwide release. Collaborated with business to ensure best possible experience for high net worth clients and internal financial representatives. Provided guidance for customer journey and end to end experience.

Fidelity International - Continental Europe & APAC

Gathered, annotated, and published new style guides for international use. Collaborated with designers abroad for clarity in documentation and in future use.

Retail Investing Standards Specialist

Design Standards Specialist responsible for ensuring best use of corporate style guide for retail investing projects. Provided assistance in creative problem solving for new designs.


June 2012 – January 2015

Associate Consultant

As part of the User Experience practice, provided a range of user experience services to a diverse set of clients. Worked with other teams and disciplines, including offshore development centers, to provide design artifacts. Services and artifacts included personas, site maps, user stories, use cases, annotated wireframes, and interactive visualizations.

State Farm

Digital Architect responsible for ensuring user experience compliance with enterprise digital standards and style guide. Primary responsibility for B2E mobile applications. Additional responsibilities include consulting on major self-service B2C mobile app and B2A financial coaching app.

Wizards of the Coast

Business Analyst responsible for capturing use cases and requirements for a globally distributed cloud database solution.

CSC Healthcare

UX Designer responsible for information architecture and interaction design for a healthcare portal application. Created interactive, annotated visualizations and facilitated remote design sessions.

MD Anderson Cancer Center

UX Designer in a cross-functional team designing a desktop application purposed to track clinical trials process.

Accolade Inc.

UX Designer within a cross-functional team responsible for creation of personas, user flows, wireframes, and interaction design of customer facing health care portal. Additionally responsible for facilitating visualization and requirements sessions for internal SharePoint portal. Wrote and executed user acceptance test plan for both.


Rensselaer Polytechnic Institute




Technical Communication


Human-Computer Interaction

Colgate University




English Literature


Medieval and Renaissance Studies



Copyright 2021
Eric Hansen